Pacific Origins,

We are the Agroexport Unit of Nobis Holding de Inversiones, founded in 2021 with the aim of boosting the country’s agricultural and export sector. We produce exotic fruits such as blueberries and dragon fruit, and market traditional fruits like sweet passion fruit, among others. We operate across Ecuador’s coastal, highland and Amazon regions.

Our Team

Isidro Romero Noboa

President of the Agroexport Unit

isidro andrés romero

General Manager

Arianna Troccoly

Chief Financial Officer

OUR GROWERS

An Ecuadorian company founded in 2021 as part of the Agroexport Business Nobis Holding de Inversiones. It specializes in the production, packing and commercialization of traditional and non-traditional (exotic) fruits, such as blueberries (AtlasBlue®) and Volcano Berries. Its operations span Ecuador’s coastal and highland regions, with its own packing facilities and production under high standards of quality, safety and food security. Nobis Fruit Company exports to markets in Europe, Asia and other international destinations, focusing on innovation, sustainability and social responsibility.

OUR BRAND IN ECUADOR

Nobis Fruit Company supplies the Ecuadorian market nationwide with our own blueberry brand, Blue Star, and distributes internationally under the brand Volcano Berries brand, ensuring freshness, quality and traceability at every stage of production and distribution. 

Ecuadorian agroexport company dedicated to the production, packing and export of yellow dragon fruit, red dragon fruit (both red and white pulp) and sweet passion fruit. Its business model prioritizes direct collaboration with local farmers and associations, promoting community development and sustainable agriculture. Pacific Origins is committed to meeting international food safety standards (FDA/FSMA, 21 CFR 117) and focuses its portfolio on Ecuadorian exotic fruits, globally recognized for their high nutritional value and health benefits.

PURPOSE

To promote well-being by bringing high-quality Ecuadorian fruits to international markets, generating sustainable development and opportunities for our communities.

MISSION

To produce, distribute and export exotic and premium fruits through responsible practices, guaranteeing freshness, flavor and excellence, while promoting inclusion and the growth of small-scale producers.

VISION

To be an international benchmark in agorexport, recognized for our quality, sustainability and social commitment, connecting Ecuador’s natural richness with the rest of the world.

OUR

VALUES

Quality

A commitment to offering fresh, safe fruits that meet international standards of excellence.

Sustainability

Environmentally responsible production, promoting sustainable agricultural practices.

Social Commitment

Direct support for farmers and local communities, while creating dignified employment opportunities.

Innovation

The constant development of processes and products that provide added value to the consumer.

Teamwork

Collaboration and respect among employees, partners and strategic allies.

OUR

OUR HISTORY

HISTORY