Quienes somos – Pacific Origins

We are the Agroexport Division of Nobis Holding de Inversiones, founded in 2021 to strengthen Ecuador's agricultural sector. We grow exotic fruits such as blueberries and dragon fruit, and market traditional fruits like sweet passion fruit, among others. Our operations span Ecuador's coastal, highland and Amazon regions.

Our Team

Isidro Romero Noboa

President of the Agroexport Unit

isidro andrés romero

General Manager

Arianna Troccoly

Chief Financial Officer

OUR OUR GROWERS

An Ecuadorian company founded in 2021 as part of Nobis Holding de Inversiones' agroexport portfolio. It specializes in the production, packing and marketing of both conventional and exotic fruits, such as blueberries (AtlasBlue®) and Volcano Berries. Its operations span Ecuador’s coastal and highland regions, with its own packing facilities and production under high standards of quality, safety and food security. Nobis Fruit Company exports to markets in Europe, Asia and other international destinations, focusing on innovation, sustainability and social responsibility.

Blueberries (AtlasBlue®)

OUR BRAND IN ECUADOR

Nobis Fruit Company supplies the Ecuadorian market nationwide with our own blueberry brand, Blue Star, and distributes internationally under the brand Volcano Berries brand, ensuring freshness, quality and traceability at every stage of production and distribution.

An Ecuadorian agroexport company dedicated to the production, packing and export of yellow dragon fruit, red dragon fruit (both red and white pulp) and sweet passion fruit. Our business model is built on direct collaboration with local farmers and associations, fostering community development and sustainable agriculture. Pacific Origins is committed to full compliance with international food safety standards (FDA/FSMA, 21 CFR Part 117), with a portfolio focused on Ecuadorian exotic fruits globally recognized for their high nutritional value and health benefits.

Yellow Dragon Fruit

Red Dragon Fruit with red pulp

Red Dragon Fruit with white pulp

Sweet Passion Fruit

PURPOSE

To promote well-being by connecting high-quality Ecuadorian fruits with international markets, generating sustainable development and new opportunities for our communities.

MISSION

To produce, distribute and export exotic and premium fruits through responsible practices, guaranteeing freshness, flavor and excellence, while promoting inclusion and the growth of small-scale producers.

VISION

To become a global benchmark in agroexport, recognized for our quality, sustainability and social commitment — bridging Ecuador's natural richness with the world.

OUR

VALUES

Quality

A commitment to delivering fresh, safe fruits that meet international standards of excellence.

Sustainability

Environmentally responsible production, guided by sustainable agricultural practices.

Social Commitment

Direct support for farmers and local communities, while creating quality employment opportunities.

Innovation

The ongoing development of processes and products that deliver real added value to the consumer.